Customer Service is not something your KNOW. Customer Service is something you DO!
Good Customer Service is not just a one time thing. It is not something you see in your employee handbook then forget about it. Good Customer Service must be a culture of your business, not just a tagline on your signage. Good Customer Service must be practiced every day. Good Customer Service doesn't happen by accident. It must be ingrained into every aspect of your business; every manager; every employee; every policy that affects the customer.
Providing Good Customer Service starts with your recruiting practices.
Good Customer Service is a skill that people have or do not have. It is a "people" skill that comes naturally for some, not so much for others. It starts with the attitude of every employee you hire. Good Customer Service can be taught, (and should be) but if an employee does not have a heart to serve others, they may not be the person you want representing your business.
Just like an athletic team, your team must PRACTICE Good Customer Service regularly.
Does your company have staff meetings, or manager meetings, etc. You should have regular Customer Service meetings and training as well. Do not assume that each employee knows how you want them to handle Customer Service situations that arise. Have written policies to guide your employees on how to handle problems. Practice dealing with problems just like a police force might practice for emergencies. Good marketing brings customers into your business. Good Customer Service keeps them coming back.
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Every day you wait to train your staff
could mean another customer lost.