As I say in the intro to my podcast later today, I was taught early in my coaching career, that there are only two things you can control in life:  Your attitude and your effort.

Do you sell products just to make a buck?  Or do you honestly try to sell to benefit your customers? 

I recently joined an MLM company.  I didn’t join to get rich quick.  I didn’t join because the representative promised me the moon.  And I surely didn’t join because I didn’t have anything better to do.  I joined because the sales representative, Natalya Androsova, and her associates introduced me to a product that can help me and my health, and they proved to me that the results I received were their priority.

I have been committed to walking/running more.  Mostly walking, my legs have sort of forgotten how to run.  I know I need to lose some weight, and I like to eat.   My left knee is bone-on-bone and has been for some time.  It hasn’t bothered me for years but has started to bother me a bit more the last several months.  I do not want to have a knee replacement.  I recently had a muscle treatment that seemed to help my knee.  Shortly after that I was at the GOP NC Convention where I met Natalya and her associates. 

The name of the company is Lifewave.  It is a technology that uses patches on various parts of your body.  I’m not going to try to explain it all here.  You can check out my page by clicking here if you want to learn more.  Natalya “patched me up” with a few patches.  She explained how they are supposed to work but even with my smarts it was weird to my understanding.  I figured that it was worth a try.

The next day I walked a mile or two with no pain from my knee.  But I had to consider whether it was that because of the muscle treatment I had received, or because of the patches.  I shared with Natalya and she promptly sent me some more patches to use over the next week.  No recruiting pitch.  No pressure to buy more product.  While I’m quite sure the muscle treatment helped me, I am also convinced that the Lifewave patches are helping me too.  I have done several walks and have still experienced no pain in my knee.  I signed up with Lifewave.

My point isn’t about how great or not Lightwave may be.  The point is that whether you are part of a network marketing organization or a traditional brick and mortar business, if your product or service does not solve a problem, answer a need, or provide some other benefit to the customer, you will have a much more difficult time selling and your business may not survive.

I didn’t sign up for Lightwave because it’s the greatest thing since sliced bread, (ok, that’s an old guy’s saying from way back).  I signed up because of the attitude and effort that Natalya and her associates put into showing me that they care about whether this product could benefit me, the customer.

Why do your customers buy from you?