Do words matter?  Does your bottom-line matter?

I have a friend I communicate with on a regular basis via text, email, and calls.  He has a habit of misspelling words often.  Whether it’s due to auto-texting, or just not paying attention to what he’s typing is not so important.  Actually, he tells me that spelling isn’t important.  Sadly, there are apparently many other people who think the same way.  Let’s think about this.

This morning, I received an email solicitation that started with, “Hi Valiued Customer,.

First I am not their customer.  And most likely I never will be.  Even if I was, would I feel like a “VALUED CUSTOMER” seeing that opening?  In a world where you need to catch the reader’s attention right away, does “Hi Valiued Customer” make you want to read further, or does it trigger a “delete” action from your fingers?

While this misprint was on a spam email, sadly I have seen words misspelled in the banners on major cable news channels.  You have one job to do, and you can’t do that right?  You don’t care enough to make sure that is right?  A misspelled word by itself is not the most important thing in life.  But it can give the impression that you don’t really care about whoever you are addressing.  People do want to feel like they are a “VALUED CUSTOMER.”  We want to know that we matter.  If you don’t care enough to give me your best when contacting me, are you going to care to give me your best when providing me products and services?

Words matter!  It doesn’t take much effort to make sure your spelling is correct.  Remember that some misspelling may change the whole meaning of your offer.  It only takes a minute to proofread your content.  Make sure your words convey the message your want to convey.  It may very well make a difference in your bottom line.

Mike Davis is a business coach specializing in customer service and online marketing.  If you want to help proofreading your content, schedule a meeting with Coach Mike by clicking here.